Milk is not merely a beverage; it is a cornerstone of nutritional health and human resource development in Indonesia. Experts from the Bogor Agricultural Institute (IPB) have highlighted the critical role milk plays in supporting health, growth, and both physical and mental performance. Emphasizing the importance of integrating milk into the daily consumption habits of Indonesians, Prof. Hardinsyah MS PhD, a Professor of Nutrition Science at IPB, advocates for drinking milk after physical activity and before bedtime to maximize nutrient absorption and aid body recovery.
Prof. Hardinsyah elaborates that milk offers benefits beyond nutrition, influencing growth, development, immunity, hormonal balance, performance, and disease prevention. Research underscores that regular milk consumption enhances physical performance and aids in muscle recovery. “Proper milk consumption over six weeks can lead to increased muscle size, strength, endurance, and beneficial hormonal changes,” he notes, comparing its effects to those of a placebo group.
Despite these benefits, milk consumption in Indonesia remains low, largely due to a high-carb diet prevalent in regions like West Java. Prof. Dr. Epi Taufik, an IPB Professor of Science & Milk Technology, stresses the need for national nutrition interventions targeting children and adolescents during their growth phases. “We must implement nutritious food interventions nationally, ensuring milk consumption is encouraged,” he suggests, noting the dual benefits for public health and the local dairy industry.
As part of World Milk Day 2025 celebrations, PT Frisian Flag Indonesia (FFI) reaffirms its commitment to national development through improved nutrition and empowerment of the younger generation. Director of Corporate Affairs, Andrew F. Saputro, expresses hope for a gradual increase in milk consumption across the supply chain, enhancing industry excitement and utility.
FFI’s ‘Goes to Campus’ program, in collaboration with governments, academics, and stakeholders, aims to raise awareness of milk’s vital role in national food security. This initiative not only educates the public on milk’s health benefits but also addresses efforts to advance the Indonesian dairy industry.
The campaign extends beyond Indonesia, seeking to benefit all sectors from production to consumption. Andrew hopes for increased adoption of daily milk consumption among Indonesian children, promoting it as a long-term investment in the nation’s future. With the mantra ‘Susuka’ for Indonesia’s Future, Frisian Flag Indonesia positions itself as a strategic partner in fostering a healthy and competitive generation.
Note: This article is inspired by content from https://voi.id/en/info-sehat/486208. It has been rephrased for originality. Images are credited to the original source.