Drucker + Falk Elevates Leadership with New Chief People Officer Role
Drucker + Falk, a leading real estate and investment firm, has announced significant updates to its executive team, marking a strategic shift in its approach to talent management and organizational development. With the promotion of Amber Kirby to the firm’s first-ever Chief People Officer and the elevation of Tarra Secrest to Chief of Staff, Drucker + Falk is laying the groundwork for sustained growth and innovation across its multi-state operations.
Strategic Expansion Supports Growth and Consistency
As Drucker + Falk manages a robust portfolio of more than 43,000 apartment homes, the need for unified leadership across its regional markets has never been greater. The creation of the Chief People Officer position signals the company’s commitment to investing in its people and strengthening its corporate culture. At the same time, the new Chief of Staff role is designed to streamline interdepartmental operations and ensure consistent delivery of services as the company expands.
Amber Kirby: Guiding a People-First Vision
Amber Kirby, who joined Drucker + Falk in 2021 as Director of Human Resources, has been a driving force behind the company’s people-first philosophy. Now, as Chief People Officer, she will oversee all aspects of talent management, professional development, and employee experience. Kirby’s approach focuses on building high-performing teams and cultivating an inclusive workplace culture that supports both personal and professional growth.
Kirby’s credentials are impressive: she holds a Master of Science in Human Resource Development from Villanova University, a Bachelor of Arts from Christopher Newport University, and the Senior Professional in Human Resources (SPHR) certification. She is also an active member of the SHRM Executive Network and serves on the Board of Directors for the Hampton Roads Workforce Council. Her extensive background in human resources and talent management sets the stage for Drucker + Falk to enhance its workforce strategy and foster long-term employee engagement.
Tarra Secrest: Driving Operational Excellence
Stepping into the newly created Chief of Staff position, Tarra Secrest brings over two decades of multifamily industry expertise to Drucker + Falk’s leadership team. Previously the Director of Marketing and Property Development, Secrest has led regional marketing initiatives and played a key role in the success of more than 40 multifamily developments. Her responsibilities as Chief of Staff include managing portfolio growth, optimizing performance metrics, and aligning the company’s corporate objectives with day-to-day operations.
Secrest’s professional accolades include serving as a Virginia Apartment Management Association (VAMA) Board Member, being a National Apartment Association (NAA) delegate, and candidacy for the IREM Certified Property Manager (CPM) designation. She also holds Certified Apartment Portfolio Specialist (CAPS®) and Certified Apartment Manager (CAM®) certifications. Recently, she received recognition as a multifamily Woman of Influence and was honored with the Samaritan House Brooke Briggs Community Impact Award. Currently, Secrest will continue to oversee the marketing department on an interim basis as Drucker + Falk seeks a new Marketing Director.
Leadership Endorsement and Company Vision
Guy Buck, President of Drucker + Falk, expressed confidence in the newly appointed leaders, stating, “Amber’s approach to human resources goes beyond traditional practices, emphasizing genuine employee advocacy and development. Tarra’s deep understanding of our portfolio and operational needs makes her uniquely qualified to help us achieve our corporate goals. With these leadership updates, we are well-positioned to accelerate growth and enhance the service we provide to clients.”
Looking Ahead: COO Search and Future Initiatives
In conjunction with the leadership promotions, Drucker + Falk has initiated a national search for a Chief Operating Officer (COO). The COO will be tasked with standardizing property operations, maintaining client satisfaction, and driving business development across the company’s nine-state presence. Throughout this transition, established regional management teams will continue to maintain daily property operations, ensuring stability and consistency.
“Balancing our legacy with modern, forward-thinking operations is vital as we move forward,” added Buck. “We are excited to refine our vision for 2026 and beyond, and we deeply appreciate the commitment of our teams who keep Drucker + Falk moving ahead.”
About Drucker + Falk
Founded in 1938, Drucker + Falk has grown into a full-service real estate and investment firm, managing a diverse portfolio that includes more than 43,000 apartment homes and 3 million square feet of commercial space. The firm specializes in multifamily and commercial property management, asset repositioning, and the development of upscale apartment communities.
With these strategic leadership appointments and a renewed focus on talent management, Drucker + Falk is strengthening its foundation for future growth and continued excellence in the real estate sector.
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